International Proceeding of Community Services
type: channel
description: International Proceeding of Community Services is an electronic focused scientific journal in the fields of Community Services published by IKPIA Perbanas Publishing with Institute for Research and Community Service, Perbanas Institute. The journal carries out a review process in publishing scientific papers from researchers, academics and practitioners. This journal publishes manuscripts in the field of International Conferences in of Community Services once a year.
publisher: Institut Keuangan-Perbankan Dan Informatika Asia Perbanas
language: en-US
publication name: International Proceeding of Community Services
items: Digital Transformation and Food Hygiene Sanitation Education for MSMEs: A Case Study of ‘Kantin Kita’ at Bank Jakarta
items: Driving MSME Growth Through Innovation Strategy: Insights from Elok Printing
items: The Accelerating the Growth of Cookie MSMEs: New Product Development, Marketing Digitalization, and Sustainable Business Management
items: Online Painting Class Training As A Solution For Art Learning In The Digital Era
items: Digitalization Of Waste Bank Management: A System Requirements Analysis For The Situsari Village Waste Bank Information System (SIBASARI)
items: Packaging Product Selection Training To Increase The Sales Attractiveness Of Wet Food
items: Digitalizing Culinary MSMEs Through GoFood, GrabFood, and Digital Menu Design Training Using Canva
items: Internal Audit and Investigative Audit of Bank Sultra - Corruption Detection, Rehabilitation and Forensic Audit
items: Transforming Nard Supply (SME) Marketing through Digital Marketing and Social Media
items: A Magic Savings Adventure: Children's Financial Literacy Through Gamification and Experiential Learning
items: Digital Marketing Strategies for Yo Bento (SME) to Strengthen Competitive Advantage
items: Developing SME Marketing Strategies To Promote Business Sustainbility : Maumanik Accesories
items: Developing Mathematics Olympiads Through Computational Thinking Approach And Problem Pattern Analysis
items: Optimizing MSMEs Marketing Strategies in Facing Modern Business Competition: Lely Salon
items: Student Transformational Leadership Through Organizational Based Training: A Case Study Of Senior High School Students In JABODETABEK
items: Developing Marketing Strategies For SMEs To Enchance Business Sustainability: A Case Study Of Takana Coffee
items: Technology - Based Marketing Strategies for SMEs to Expand Market Reach
items: Innovative Marketing Strategy Implementation and Digitalization in Traditional Culinary MSMEs: A Case Study of Nasi Kuning Bangka in the Sustainability Era
items: Marketing Strategies for SMEs in the Digital Era: Enhancing Competitiveness and Customer Loyalty
items: MSME Development Strategy Gado - Gado Komala
items: Strategy For Developing The Meatball Flavored UMKM Business
items: Going Digital : Empowering Local MSMEs Through Training Digital Marketing and E-Commerce Adoption
items: Digitalizing Order Management System Using Notion: A Case Study Of Sequin Service Business In Medan, North Sumatra
items: Cretivity and Collaborative Problem Solving at Salemba Class IIA Prison, Jakarta
items: Enhancing Competitiveness Through Innovation: A Basreng Snack MSME
items: From Partnership to Practice: Strengthening Teaching Factory and Industry Collaboration Through University Mentoring
items: Transforming Environmental Awareness Through Waste Education Tourism: A Community Engagement Approach in Situsari Village
items: Utilization of Smartphones for Online Business and E-Commerce Among Houseswives in Situsari Village, Cileungsi

Digital Transformation and Food Hygiene Sanitation Education for MSMEs: A Case Study of ‘Kantin Kita’ at Bank Jakarta
type: item
description: This study was motivated by the need for service standardization at ‘Kantin Kita’ of Bank Jakarta, which demands high operational efficiency and guaranteed hygiene standards. As the primary food and beverage provider for bank’s employees, Kantin Kita faced challenges in transaction speed due to heavy reliance on cash payments, alongside an urgent need to update its sanitation protocols. The objectives of this study were to implement digital transformation in the payment system and to educate vendors on Food Hygiene and Sanitation (FHS) standards. The implementation methodology comprised field surveys, intensive workshops, technical assistance for QRIS merchant registration, and periodic evaluations. The results demonstrated a significant 40% improvement in transaction time efficiency and a marked increase in vendor awareness of workplace hygiene practices. In conclusion, the integration of financial technology with health education proved capable of enhancing the competitiveness of canteen MSMEs within a modern banking ecosystem. It is recommended that a future online ordering system be developed to minimize queues during peak lunch hours.
creator: Puspa Dwi Lestari
creator: Asri Septiatika
creator: Erliani Nurulita
creator: Fitri Nur’aini Harahap
creator: Markonah Markonah
rights: Copyright (c) 2026 International Proceeding of Community Services
date: 2026-06-29
publication date: 2026-06-29
volume: 3
starting page: 1
ending page: 6

Driving MSME Growth Through Innovation Strategy: Insights from Elok Printing
type: item
description: This study examines the innovation strategy of Elok Printing MSME in enhancing its competitive advantage in the digital era. Using a qualitative approach within a community service framework, data were collected through in-depth interviews and discussions with the business owner. The findings indicate that Elok Printing achieves strong market positioning by focusing on a niche segment of organizational identity products and implementing a premium pricing strategy based on design quality and service excellence. Innovation is reflected in three key areas: multi-channel digital marketing through platforms such as TikTok and Instagram, flexible business processes through collaboration with freelance designers, and the adoption of artificial intelligence to improve design efficiency and creativity. The company also demonstrates adaptability by responding to market disruptions through strategic business adjustments. In conclusion, the integration of digital transformation, operational flexibility, and technological innovation plays a critical role in strengthening sustainable competitiveness. These findings provide practical insights for MSMEs in developing effective innovation strategies in a dynamic business environment.
creator: Afjul Yazi
creator: Suharyanto Suharyanto
creator: Patria Laksamana
creator: Saripudin Saripudin
rights: Copyright (c) 2026 International Proceeding of Community Services
date: 2026-06-29
publication date: 2026-06-29
volume: 3
starting page: 7
ending page: 16

The Accelerating the Growth of Cookie MSMEs: New Product Development, Marketing Digitalization, and Sustainable Business Management
type: item
description: Small and Medium Enterprises (SMEs) in the dry cake sector play a strategic role in strengthening the community's economy. Chokomafood, a home-based dry cake SME established in 2019 and managed by Sinta Nurlia, Bela Pratiwi, and Selis Widyawati, is located in Cipinang Muara, Jatinegara, East Jakarta. The business produces six variants of Cookies Raya: Nastar, Keju Aren, Almond Cokelat, Almond Matcha, Soes Double Choko, and Brownee. Despite having an Instagram account (@chokomafood_), the business still faces significant challenges in optimizing digital marketing, financial management, and product packaging. This community service program by Perbanas Institute aimed to improve the management capacity and marketing reach of Chokomafood. The methods used include participatory training, mentoring, and assistance in optimizing social media and digital catalogs. The results showed that the average monthly turnover increased by 137.5%, from Rp1,200,000 to Rp2,850,000. The number of regular customers grew from 8 to 27 people, and the marketing reach expanded from local neighborhoods to cross-district areas and online platforms. Furthermore, two innovative new product variants — Choko Pandan Crispy and Red Velvet Cheese Melt — were developed and recommended to diversify the product line and strengthen the brand identity. This program demonstrates that integrated assistance combining product development, digital marketing optimization, financial management, and product branding significantly boosts the competitiveness and sustainability of dry cake SMEs.
creator: Inung Wijayanti
creator: Achmad Syauqi Ilal Jinan
creator: Taufiq Akbar
creator: Ihsan Albana
creator: Azka Aurelia Dewanti
creator: Laila Ramadhani
rights: Copyright (c) 2026 International Proceeding of Community Services
date: 2026-06-29
publication date: 2026-06-29
volume: 3
starting page: 17
ending page: 22

Online Painting Class Training As A Solution For Art Learning In The Digital Era
type: item
description: Lukisan Senja is a painting studio located in Depok, West Java, which has been operating since 2020. The studio faces several challenges including limited market reach, a fully face-to-face learning model, and the absence of an online learning platform. This community service program aims to provide training for online painting classes using existing digital platforms to overcome these constraints and expand the studio’s reach. The program focuses on three training activities: (1) training instructors in online teaching techniques via Zoom; (2) training in content creation and upload to YouTube; and (3) training in social media content management through TikTok and Instagram. The program is implemented over 3 months through the stages of socialization, training, and evaluation, targeting an increase in active students, improved digital marketing performance with 1,000+ Instagram followers and an engagement rate of 5%, and 5,000+ total video tutorial views. This program contributes to SDG 4 (Quality Education) and SDG 8 (Decent Work and Economic Growth), as well as the 5th point of Asta Cita regarding the development of qualified human resources through art education
creator: Inung Wijayanti
creator: Achmad Syauqi Ilal Jinan
creator: Wahidatur Rosyidah
creator: Azahra Sahfitri
creator: Jenny Verawati
creator: Muhammad Alvin Rayhan
rights: Copyright (c) 2026 International Proceeding of Community Services
date: 2026-06-29
publication date: 2026-06-29
volume: 3
starting page: 23
ending page: 32

Digitalization Of Waste Bank Management: A System Requirements Analysis For The Situsari Village Waste Bank Information System (SIBASARI)
type: item
description: Waste bank management at the community level is still largely carried out manually, giving rise to problems such as recording errors, difficulty in data tracing, low transparency, and limitations in report compilation. This study aims to conduct a system requirements analysis for the Situsari Village Waste Bank Management Information System (SiBaSaRi) as the basis for developing a digitalization solution within a Community Service (PKM) activity. The digitalization of waste banks is aligned with the principles of the circular economy and supports sustainable community development as a form of digital transformation with tangible impact. The methods employed include field observation, in-depth interviews with managers, and functional and non-functional requirements analysis based on IEEE 830 standards. The analysis results indicate that the required system encompasses seven main functional modules and eight interrelated relational database tables. Mapping of 10 core problems yielded PKM solutions with measurable indicators, including targets of ≥95% recording accuracy and ≥20% increase in customer participation. Beyond its administrative function, SiBaSaRi is positioned as digital infrastructure supporting circular-economy-based waste management and sustainable community development, and is projected to serve as a replication model for other waste banks in Indonesia
creator: Nani K. Tachjar
creator: Elliana Gautama
creator: Dwi Atmodjo W.P.
creator: Muhammad Rizky Azwan
rights: Copyright (c) 2026 International Proceeding of Community Services
date: 2026-06-29
publication date: 2026-06-29
volume: 3
starting page: 33
ending page: 45

Packaging Product Selection Training To Increase The Sales Attractiveness Of Wet Food
type: item
description: The food industry is a business that has the opportunity to meet the needs of households and the surrounding community. Micro, Small, and Medium Enterprises (MSMEs) snacks such as pudding, vegetable ketupat, and cooked food produced by residents of Situsari Village, Bogor, West Java. The use of packaging is very important in the marketing of food products, serves as a product protector, and also plays a role in increasing consumer attractiveness and product selling value. Well-packaged food will look more hygienic, attractive, and easy to market. Based on observations made when giving training materials on Wednesday, May 13, 2026 in the Situsari area of Bogor, attended by local women and teenagers, by delivering 4 materials by 4 resource persons, including, Product/Packaging Selection, Waste Bank Education, E-Commerce & Online Business, and Tourism Information Media Management. This marketing activity aims to promote MSME products from Situsari Village, through digital marketing, as well as promote products on social media platforms such as Instagram, Shopee, Tiktok and Facebook. So far, the production of cakes and cooked food has been going well, but with the increase in cake and food producers, it is necessary to change the appearance of products so that they have their own appeal for consumers. The resulting cake and food products have a taste, color, appearance, texture, aroma, and ingredients that have met the standards. The disadvantage is that they have not used attractive packaging and have not understood the provisions for using plastic that are safe for health. From these observations, the PKM team provided training on the use of packaging, packaging benefits, and packaging design. The result of PKM activities is an understanding of safe types of packaging, attractive packaging, and packaging designs that look more attractive.
creator: Widiastuti Murtiningrum
creator: Wuriy Handayani
creator: Pamela Magdalena
rights: Copyright (c) 2026 International Proceeding of Community Services
date: 2026-06-29
publication date: 2026-06-29
volume: 3
starting page: 46
ending page: 56

Digitalizing Culinary MSMEs Through GoFood, GrabFood, and Digital Menu Design Training Using Canva
type: item
description: The development of digital technology has had a significant impact on the growth of Micro, Small, and Medium Enterprises (MSMEs), particularly in the culinary sector. Business digitalization is one solution to help MSMEs increase competitiveness and expand their marketing reach. This community service activity was conducted at Warung Ibu Risni, owned by Mrs. Risni and Mr. Iwan Irawan. Interviews revealed that the business had been operating for approximately 17 years and had experienced a decline in sales during the COVID-19 pandemic. Prior to the mentoring, the MSME had never used digital platforms like GoFood or GrabFood Merchant, did not have a menu, and did not have a sign to identify its premises. The activity method consisted of observation, interviews, merchant registration assistance, training on using the GoFood and GrabFood Merchant applications, and training on creating digital menu designs using Canva. In addition, the group helped create menu designs and signs to support their identity and promotion. UMKM.
creator: Siti Fatimah
creator: Athira Azzahra
creator: Markonah Markonah
rights: Copyright (c) 2026 International Proceeding of Community Services
date: 2026-06-29
publication date: 2026-06-29
volume: 3
starting page: 57
ending page: 66

Internal Audit and Investigative Audit of Bank Sultra - Corruption Detection, Rehabilitation and Forensic Audit
type: item
description: This activity aims to socialize an effective corruption prevention model through the implementation of HU-Model corruption detection followed by recovery efforts so as to contribute to building a clean and free Indonesia from KKN as mandated by Law no. 28 of 1999 and Law no. 31 of 1999 in conjunction with Law no. 20 of 2001 concerning Corruption Crimes. The characteristics of corruption in Indonesia are very complex involving various elements of society starting from the government/private sector, State/Regional-Owned Enterprises (BUMN/D) and public officials from the central to the regional levels. For this reason, socialization in the form of in-house training was conducted at Bank Sultra. referring to the results of the Fraud Theorems study to support the corruption detection model as one of the contributions to combating and preventing corruption in Indonesia which was carried out quantitatively with the unit of analysis being regional governments throughout Indonesia. The sampling method used purposive sampling. Data were obtained through distributing questionnaires and analyzed using multiple linear regression with the help of the Smart PLS application. The results of the study indicate that power, conflict of interest, inner containment, outer containment, and social bonding have a positive effect on anti-corruption. Furthermore, corruption detection moderates the influence of power, COI, IC, OC, and SB on anti-corruption. The findings of this study emphasize the importance of corruption detection and rehabilitation in building anti-corruption organizations for a clean and corruption-free Indonesia.
creator: Haryono Umar
creator: Markonah Markonah
creator: Hikmah AR
creator: Dian Kurniawati
creator: Desmar Panji Suryananto
creator: Zelda Khofifah
rights: Copyright (c) 2026 International Proceeding of Community Services
date: 2026-06-29
publication date: 2026-06-29
volume: 3
starting page: 67
ending page: 76

Transforming Nard Supply (SME) Marketing through Digital Marketing and Social Media
type: item
description: This marketing strategy design to support the development of a Go To Market strategy for Nard Supply, a garment company located in Beji, Depok, West Java. The research was conducted using descriptive qualitative methods through interviews and direct observation of the company owner, as well as literature review related to digital marketing strategies, the Business Model Canvas (BMC), SWOT analysis, Porter's Five Forces Model, and marketing funnels for small medium enterprises (SME) in the digital age. The analysis results show that Nard Supply has advantages in garment and printing quality, loyal customers, and a specific target market: Generation Z and the Indonesian music community. However, the company still faces several obstacles, such as suboptimal digital branding, marketing still relying on word-of-mouth, and limited human resources for consistently managing social media. Strategically, this design is expected to help Nard Supply optimize digital marketing, strengthen its community-based brand, and implement a more effective marketing funnel strategy to increase brand awareness, customer engagement, and support more structured and sustainable business scaling.
creator: Rizal Fadholi rachman
creator: Vickran Aditya Nugraha
creator: Mirza Muzaffar Syah
creator: Fathul Safwan Widyatmoko
creator: Muhammad Rafka
creator: Ignatius Septo Pramesworo
creator: Patria Laksamana
rights: Copyright (c) 2026 International Proceeding of Community Services
date: 2026-06-29
publication date: 2026-06-29
volume: 3
starting page: 77
ending page: 87

A Magic Savings Adventure: Children's Financial Literacy Through Gamification and Experiential Learning
type: item
description: Financial literacy is an essential life skill that should be introduced from an early age to foster responsible financial behavior in the future. To enhance children's understanding of basic financial management, the Community Service Team of Perbanas Institute implemented the “Magic Savings Adventure” program on May 21, 2026, involving 40 participants consisting of 20 children aged 4–7 years and 20 children aged 8–12 years. The program was designed using experiential learning and gamification approaches through engaging outdoor activities. Participants were invited to enter the imaginative world of the “Magic Savings Kingdom” as Smart Coin Guardians, where they completed a series of educational missions, including Happy Coin Hunt, Smart Choice Challenge (Needs vs. Wants), and the Magic Mini Market. Through these interactive activities, children learned to recognize the value of money, distinguish between needs and wants, understand the importance of saving, and make simple financial decisions. The implementation results demonstrated high levels of enthusiasm and active participation among the children. The program successfully improved participants’ basic financial literacy by providing a fun, practical, and age-appropriate learning experience. These findings suggest that experiential learning combined with gamification can serve as an effective approach to financial literacy education and has the potential to be replicated in various child-centered community programs.
creator: Turah Slamet
creator: Markonah Markonah
creator: Fangky A Sorongan
creator: Desmar Panji Suryananto
creator: Muhammad Farhan
creator: Deandra Rayhan S
creator: Muhammad R. Alfariz
creator: Putri Bunga L
creator: Rahma Aprianingsih
rights: Copyright (c) 2026 International Proceeding of Community Services
date: 2026-06-29
publication date: 2026-06-29
volume: 3
starting page: 88
ending page: 97

Digital Marketing Strategies for Yo Bento (SME) to Strengthen Competitive Advantage
type: item
description: This study aims to analyze the application of culinary product marketing strategies at Yo Bento in increasing consumer buying interest and business competitiveness using SWOT analysis. The research method used was qualitative descriptive with data collection through observation, interviews, and literature studies. The results of the study show that the marketing strategies implemented include product development, affordable pricing, promotion through social media, and strategic location selection. In addition, the quality of service and menu innovation are also important factors in attracting and retaining customers. The implementation of this marketing strategy is considered to be able to increase sales and strengthen the business image in the midst of growing competition in the culinary business. Thus, the right marketing strategy can help culinary businesses in achieving business goals and increasing consumer satisfaction.
creator: Ani Triagustin
creator: Fazhila Meisati
creator: Titi Isnaini
creator: Febi Laura
creator: Dinda Zaskia
creator: Cindy Febrina
creator: Igantius Septo Pramesworo
creator: Patria Laksamana
rights: Copyright (c) 2026 International Proceeding of Community Services
date: 2026-06-29
publication date: 2026-06-29
volume: 3
starting page: 98
ending page: 105

Developing SME Marketing Strategies To Promote Business Sustainbility : Maumanik Accesories
type: item
description: The growth of the fashion and accessories industry in Indonesia has experienced quite rapid development, particularly in the youth and teenager segments that prioritize uniqueness and personalization of appearance. This study aims to analyze the marketing strategy implemented by the handmade accessories MSME "Momanic" and to provide business development proposals based on the STP (Segmenting, Targeting, Positioning) approach and the 4P Marketing Mix (Product, Price, Place, Promotion). This research utilizes a qualitative descriptive approach through in-depth interviews with the business owner as well as operational observations. The results show that Momanic possesses a strong market potential through its handmade products, yet faces operational challenges regarding production time constraints and raw material quality standardization. Optimizing the marketing mix through the expansion of digital marketing on e-commerce platforms and planning a national exhibition proposal is considered crucial to strengthen the brand positioning and business sustainability amid the intense competition of the creative retail market.
creator: Faiq Azmi Fadilla Salam
creator: Agiex Febri Ardiansah
creator: Bayu Ahmad Zidane
creator: Rachmad Akbar
creator: Muhammad Zaqie Namus Akbar
creator: Muhammad Egy Chaerul Anam
creator: Patria Laksamana
rights: Copyright (c) 2026 International Proceeding of Community Services
date: 2026-06-29
publication date: 2026-06-29
volume: 3
starting page: 106
ending page: 112

Developing Mathematics Olympiads Through Computational Thinking Approach And Problem Pattern Analysis
type: item
description: This community service activity aimed to improve students’ competence in Olimpiade Sains Nasional mathematics at the district/city level through intensive coaching and training programs. The activity involved high school students and was conducted using several stages, including pre-test, material delivery, problem-solving exercises, try-out simulations, and post-test evaluation. The learning materials covered algebra, number theory, combinatorics, geometry, and mathematical problem-solving strategies. The training implemented Problem Based Learning (PBL), computational thinking, and data-driven learning approaches to strengthen students’ analytical and logical reasoning skills. The results showed a significant improvement in students’ performance. The average pre-test score increased from 59.5 to 82.0 in the post-test. Students also demonstrated improved abilities in identifying problem patterns, applying appropriate solution strategies, and solving Higher Order Thinking Skills (HOTS)-based mathematical problems systematically. In addition, the program increased students’ motivation and confidence in participating in mathematics olympiad competitions. The integration of computational thinking approaches was also relevant to the field of Data Science because it emphasized analytical, logical, and structured problem-solving skills. Overall, the community service program contributed positively to enhancing students’ mathematical competence and readiness for district/city-level olympiad competitions.
creator: Alrafiful Rahman
creator: Winny Purbaratri
creator: Lely Priska D.T
rights: Copyright (c) 2026 International Proceeding of Community Services
date: 2026-06-29
publication date: 2026-06-29
volume: 3
starting page: 113
ending page: 118

Optimizing MSMEs Marketing Strategies in Facing Modern Business Competition: Lely Salon
type: item
description: This paper aims to analyze the marketing strategies of the Lely Salon MSMEs in maintaining customer loyalty and enhancing competitiveness in the digital age. Using a descriptive qualitative approach, data was collected through observation, documentation, and interviews with the business owner and customers. The results show that Lely Salon has successfully maintained customer loyalty over its 25 years of operation thanks to consistent service quality, strong personal relationships, and the implementation of a fairness pricing system. Despite having a strong customer base, Lely Salon faces challenges such as business relocation and limited market reach due to conventional promotional methods, which are limited to word of mouth and personal selling. As a solution, optimizing digital marketing strategies and electronic word of mouth (e-WOM) is essential to expand market reach beyond the traditional market environment and strengthen Lely Salon competitive position
creator: Shybil Andreano De La Vega
creator: Canaresti Nurpuspita Sari
creator: Azmi Nasywa Salsabila
creator: Mili Teguh Priatini
creator: Adisty Aulia Jamal
creator: Arzacky Baidillah
creator: Ignatius Septo Pramesworo
creator: Patria Laksamana
rights: Copyright (c) 2026 International Proceeding of Community Services
date: 2026-06-29
publication date: 2026-06-29
volume: 3
starting page: 119
ending page: 126

Student Transformational Leadership Through Organizational Based Training: A Case Study Of Senior High School Students In JABODETABEK
type: item
description: This piece of writing aims to investigate how organization-based training can strengthen students' leadership competencies, integrate transformational leadership values with practical skills, and address the challenges of student motivation and participation in school organizations. The method used is qualitative descriptive with a dual case study design in several schools in the Greater Jakarta area. Data were obtained through observation, semi-structured interviews, and documentation analysis of student leadership training activities. The results show that organization-based training plays an important role in shaping students' leadership character through activities that emphasize effective communication, teamwork, and conflict management. Collaborative and reflective strategies have proven effective in integrating transformational leadership values such as integrity, empathy, and responsibility with relevant practical skills. In addition, this training is able to increase student motivation and participation by creating an inclusive and meaningful learning environment. The conclusion of the study confirms that organization-based training is an effective approach to transform students into young leaders with character, adaptiveness, and competitiveness. By implication, schools need to integrate leadership training programs into the character development curriculum on an ongoing basis to produce a generation that excels academically and socially.
creator: Nani Fitriani
creator: Turah Slamet
creator: Filzah Trya Suwandi
creator: Jocelin Marcha Esterina Frans
rights: Copyright (c) 2026 International Proceeding of Community Services
date: 2026-06-29
publication date: 2026-06-29
volume: 3
starting page: 127
ending page: 136

Developing Marketing Strategies For SMEs To Enchance Business Sustainability: A Case Study Of Takana Coffee
type: item
description: The rapid growth of the coffee shop industry in Indonesia has intensified competition among small and medium-sized enterprises (SMEs), especially in the food and beverage sector. This study aims to analyze the marketing strategies implemented by Takana Coffee and provide business development recommendations using the 7P marketing mix approach. This research employed a qualitative descriptive method through observation, interviews, and documentation conducted at Takana Coffee, Rawamangun, East Jakarta. Data were collected through direct observation of business activities and interviews with the café manager. The results show that Takana Coffee has implemented community-based and digital marketing strategies through Instagram and Google Reviews. The café also provides facilities such as Wi-Fi, electrical outlets, prayer rooms, and comfortable working spaces to support customer comfort, especially for students and young people. The implementation of the 7P marketing mix, consisting of product, price, place, promotion, people, process, and physical evidence, plays an important role in increasing customer satisfaction and strengthening business competitiveness. The study concludes that continuous innovation, service quality improvement, and digital marketing optimization are essential for maintaining business sustainability in the competitive coffee shop industry.
creator: Sekar Febriyanti
creator: Destry Nayla Chaerani
creator: Shalzabilla Indrias Kusuma
creator: Nindi Aulia Octaviani
creator: Nurul Fadilah
creator: Salwa Tuhfah Narda Sapphira
creator: Patria Laksamana
rights: Copyright (c) 2026 International Proceeding of Community Services
date: 2026-06-29
publication date: 2026-06-29
volume: 3
starting page: 137
ending page: 145

Technology - Based Marketing Strategies for SMEs to Expand Market Reach
type: item
description: The development of the matcha-based beverage industry in Indonesia has experienced significant growth, particularly among Generation Z in urban areas. This condition has intensified competition within the matcha beverage business, requiring SMEs to implement innovative marketing strategies that align with modern consumer behavior. Harumatcha is a matcha beverage SME located in M Bloc Space, South Jakarta, targeting Generation Z and urban youth communities as its primary market segment. This study aims to analyze Harumatcha’s marketing strategies and provide strategic recommendations to improve its business competitiveness. The research employed a qualitative approach through interviews, observations, discussions, and focus group discussions (FGD). Interviews were conducted with the owner of Harumatcha to obtain information regarding business conditions, marketing strategies, and challenges faced by the company. The findings indicate that Harumatcha has substantial potential to establish its positioning as a matcha bar based on experiential marketing and aesthetic branding for Generation Z consumers. However, the business still faces several challenges, including low tenant visibility, an underdeveloped slow bar concept, limited and uncomfortable seating areas, insufficient digital promotion, and weak product differentiation. The recommended marketing strategies include product innovation, strengthening visual branding, enhancing customer experience, optimizing digital marketing, and developing a hangout concept that matches Generation Z characteristics. These strategies are expected to improve brand awareness, customer loyalty, and Harumatcha’s competitive advantage in the increasingly competitive matcha beverage industry.
creator: Nayla Kezia Felisya
creator: Jocelin Marcha Esterina Frans
creator: Hanna Keisha Sidabutar
creator: Sabrina Aulia Arif
creator: Hani Azzahra
creator: Tika Sari Devi
creator: Patria Laksamana
rights: Copyright (c) 2026 International Proceeding of Community Services
date: 2026-06-29
publication date: 2026-06-29
volume: 3
starting page: 146
ending page: 155

Innovative Marketing Strategy Implementation and Digitalization in Traditional Culinary MSMEs: A Case Study of Nasi Kuning Bangka in the Sustainability Era
type: item
description: Nasi Kuning Bangka is a culinary Micro, Small, and Medium Enterprise (MSME) established on August 26, 2022, in the strategic area of Mampang Prapatan, South Jakarta. This study aims to analyze the transformation of innovative marketing strategies that merge traditional values with adaptive modern approaches amidst post-pandemic economic challenges. A qualitative descriptive approach was utilized, incorporating field observations and a 7P marketing mix analysis. Key innovations include the development of Baked Yellow Rice (Nasi Kuning Panggang), the customized flavor intensity system "Rempah Racik," and the utilization of eco-friendly bamboo woven baskets (besek) integrated with QR Code technology for Indonesian cultural education. The findings indicate that digitalization via social media and online food delivery platforms, combined with a reinforced cultural identity and Environmental, Social, and Governance (ESG) principles, significantly enhances market reach and competitive advantage. This strategy positions Nasi Kuning Bangka as a business model that balances profitability with the preservation of Indonesian culinary heritage within the creative industry era.
creator: Wisnu Anggoro P
creator: Luthfi Handito G
creator: Sartika Andryani
creator: Muhammad Hafidz
creator: Ilham Razali
creator: Muhammad Dafa Rizqullah
creator: Patria Laksamana
rights: Copyright (c) 2026 International Proceeding of Community Services
date: 2026-06-29
publication date: 2026-06-29
volume: 3
starting page: 156
ending page: 163

Marketing Strategies for SMEs in the Digital Era: Enhancing Competitiveness and Customer Loyalty
type: item
description: Warkop Djaja Abadi is a culinary MSME (Micro, Small, and Medium Enterprises) engaged in providing coffee and light snacks that has had a significant social and economic impact on the surrounding community, especially in providing a third place for students, workers, and the general public. This community service activity aims to develop new, creative, applicable, and measurable marketing strategies so that Warkop Djaja Abadi can adapt to the digital era. The approach used refers to the concept of the marketing mix (7P) and STP (Segmenting, Targeting, Positioning), including coffee and food product innovation, flexible pricing, expansion of digital promotional channels, improvement of service quality, and strengthening institutional image through social media. The results show that digital transformation and branding strengthening not only expand customer reach but also increase public loyalty to the coffee shop. This digital-based marketing strategy is expected to strengthen the existence of Warkop Djaja Abadi as a sustainable and competitive culinary MSME model in the creative industry era.
creator: Ahmad Subky Athoillah
creator: Dave Nathanael Neolaka
creator: Mohamad Rafi Rosa
creator: Putra Kurnia Lestari Gulo
creator: Rafael Gena Immanuel
creator: Ignatius Septo Pramesworo
creator: Patria Laksamana
rights: Copyright (c) 2026 International Proceeding of Community Services
date: 2026-06-29
publication date: 2026-06-29
volume: 3
starting page: 164
ending page: 172

MSME Development Strategy Gado - Gado Komala
type: item
description: Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in driving economic growth and meeting the needs of the community in various sectors, including the culinary sector. One MSME that has experienced significant growth is Gado-Gado Komala. This business is not a hereditary business, but was independently pioneered from a simple kiosk to four kiosks spread across several locations. This business growth is supported by good management, consistent product quality, affordable prices, and the ability to reach consumers from various groups. This study aims to analyze the development strategy of Gado-Gado Komala MSME in facing increasingly competitive culinary business competition. The research focuses on business development strategies through improving service quality, utilizing digitalization in marketing and business operations. The method used is a qualitative descriptive approach with data collection through observation, interviews, and documentation. The results of the study are expected to provide an overview of effective strategies in developing MSME culinary businesses so as to increase competitiveness, expand markets, and maintain business sustainability in the digital era. In addition, this study is expected to serve as a reference for other MSMEs in developing culinary businesses that are affordable, easily accessible, and in demand by all levels of society.
creator: Arda Octaviola Rachmalia
creator: Evita Juliana Maharani
creator: Markonah Markonah
rights: Copyright (c) 2026 International Proceeding of Community Services
date: 2026-06-29
publication date: 2026-06-29
volume: 3
starting page: 173
ending page: 178

Strategy For Developing The Meatball Flavored UMKM Business
type: item
description: This Community Service project aims to analyze the development strategy of micro, small, and medium enterprises (MSMEs) in the culinary business "Bakso Gepeng" located on Jalan Budhi Dewi Sartika. This business has been established since 1998 and has been able to survive until now amidst increasingly fierce competition in the culinary business. The main problem in this research is how to improve the competitiveness of a business that is still conventional amidst the development of digitalization. The method used is a qualitative descriptive approach through direct observation and interviews with the business owner. The results show that the business's strategic location, which is close to hospitals, offices (three banks and one motorcycle dealer), and residential areas, is a major advantage in attracting consumers. In addition, the product price is affordable at IDR 15,000 per portion with a variety of menus such as meatballs, chicken noodles, and drinks. Average sales reach 30-50 portions per day with a net profit of around 40%. Despite having long business experience and loyal customers, limitations in the use of digital technology such as online ordering services still hinder market expansion. However, the use of QRIS as a non-cash payment method shows an initial effort in digital transformation. This study recommends the implementation of digital marketing strategies and delivery services to increase sales and business competitiveness.
creator: Jenny Sinta M Sinaga
creator: Sang Ayu Made Regitha Megaartha
creator: Markonah Markonah
rights: Copyright (c) 2026 International Proceeding of Community Services
date: 2026-06-29
publication date: 2026-06-29
volume: 3
starting page: 179
ending page: 184

Going Digital : Empowering Local MSMEs Through Training Digital Marketing and E-Commerce Adoption
type: item
description: Micro, Small, and Medium Enterprises (MSMEs) are the backbone of the Indonesian economy, yet the majority of them still face serious obstacles in digital transformation. This community service activity aims to accelerate the adoption of digital technology through an interactive training program that includes social media optimization, marketing content creation, and direct assistance in opening online stores on e-commerce platforms. The activity was carried out using an action-based qualitative descriptive approach (QAD) with five local MSMEs around Jl. Wahidin, Central Jakarta. The results showed that the hands-on mentoring method was effective in overcoming technical barriers to digital transformation: two participants successfully activated Instagram accounts and Canva content, and three participants successfully opened online stores on the GoFood/ShopeeFood platforms. These findings confirm that practical mentoring—not just theoretical education—is key to breaking technological deadlocks at the micro-business level and expanding local MSMEs' market access to the digital ecosystem.
creator: Ade Setiawati
creator: Muhammad I'zaaz Al-Farisi
creator: Markonah Markonah
rights: Copyright (c) 2026 International Proceeding of Community Services
date: 2026-06-29
publication date: 2026-06-29
volume: 3
starting page: 185
ending page: 190

Digitalizing Order Management System Using Notion: A Case Study Of Sequin Service Business In Medan, North Sumatra
type: item
description: Digitalization of order management was implemented across four sequin service providers in Medan City, North Sumatra Province, as part of a community service initiative to address the limitations of manual systems based on physical calendars and handwritten records, which were difficult to access, inflexible, and prone to data loss. This initiative aimed to enhance operational efficiency, transparency, and team collaboration through the implementation of a Notion-based digital system. The execution method encompassed problem identification through surveys and observations, customization of Notion features tailored to the enterprises' needs, and virtual user training to ensure comprehension and proficiency in utilizing the new system. The results indicated that this digitalization successfully improved data update speed, real-time accessibility, information security, and collaboration among team members. The newly established Order Management System enables more structured, responsive, and flexible schedule and order management, thereby significantly supporting company operations. Furthermore, this activity serves as a relevant community service model for supporting digital transformation in other organizations, particularly those facing similar constraints.
creator: Aldi Rahmat Surya Yunanda
creator: Ananda T Monica Br. Simanjuntak
creator: Markonah Markonah
rights: Copyright (c) 2026 International Proceeding of Community Services
date: 2026-06-29
publication date: 2026-06-29
volume: 3
starting page: 191
ending page: 197

Cretivity and Collaborative Problem Solving at Salemba Class IIA Prison, Jakarta
type: item
description: This community service program aims to enhance creativity and collaborative problem-solving capacity among staff at the Salemba Class IIA Penitentiary through structured training interventions. The program is based on the premise that rehabilitation efforts should not only focus on discipline and compliance, but also foster cognitive flexibility, innovation, and social cooperation as essential life skills for reintegration into society. The activities were carried out through a participatory and experiential learning framework, combining workshop sessions, group-based learning activities, and reflective discussions to enhance participant engagement. Training modules include creative thinking techniques, design thinking principles, and collaborative problem-solving strategies tailored to the correctional environment. Participants are guided to identify real-life challenges in their daily prison context and work collectively to develop practical and innovative solutions. The program also emphasizes communication skills, empathy, and mutual respect to strengthen teamwork dynamics. Results indicate positive improvements in participants' ability to generate ideas, engage in constructive and purposeful discussions, and work effectively in groups. Staff members demonstrated increased self-confidence, openness to new perspectives, and a stronger sense of shared responsibility. Furthermore, the program contributes to a more supportive social environment within the prison setting. This initiative highlights the importance of integrating creativity and collaboration-based training into correctional programs as part of a holistic model of creativity and collaboration. It is hoped that this intervention will support the transformation of staff creativity, performance, and collaboration that contributes to improving the reputation of Salemba Class IIA Prison.
creator: Mercurius Broto Legowo
creator: Budi Indiarto
creator: Deden Prayitno
creator: Putri Victoria Vivena Damanik
creator: Dinda Maharani
rights: Copyright (c) 2026 International Proceeding of Community Services
date: 2026-06-29
publication date: 2026-06-29
volume: 3
starting page: 198
ending page: 209

Enhancing Competitiveness Through Innovation: A Basreng Snack MSME
type: item
description: The Micro, Small, and Medium Enterprise (MSME) "Basreng Snack Mak Ipok" is a fried meatball snack culinary business from Bogor, initiated by Mr. Apriansyah since 2020. Through direct interviews on July 12, 2025, this study aims to formulate comprehensive innovation strategies to enhance business competitiveness. Currently, the partner has secured legal compliance through a Business Identification Number (NIB) and Halal Certificate, along with initial innovations including packaging hygiene improvements and a brand transformation from "Warzhomet" to "Basreng Snack Mak Ipok". To expand market reach, five new innovation strategies are proposed: (1) utilizing WhatsApp Business for ordering efficiency; (2) optimizing creative content marketing via Instagram and TikTok; (3) implementing interactive promotions like the "Buy 10 Get 1" system; (4) diversifying digital payments based on QRIS and e-wallets ; and (5) expanding sales channels through marketplaces (Shopee) and online food delivery (GoFood/GrabFood). The implementation of these technology-driven strategies is expected to strengthen branding, increase customer loyalty, and ensure business sustainability in the snack market.
creator: Yudha Maulana Sofyan
creator: Saripudin
creator: Patria Laksamana
creator: Suharyanto
rights: Copyright (c) 2026 International Proceeding of Community Services
date: 2026-06-29
publication date: 2026-06-29
volume: 3
starting page: 210
ending page: 216

From Partnership to Practice: Strengthening Teaching Factory and Industry Collaboration Through University Mentoring
type: item
description: Vocational education institutions are increasingly expected to produce graduates who possess industry-relevant competencies, entrepreneurial capabilities, and adaptability to technological transformation. Teaching Factory (TeFa) has emerged as a strategic learning model that integrates industrial work processes into vocational education; however, its implementation often faces challenges related to governance, stakeholder engagement, and industry collaboration. This community service study examines the contribution of university-led mentoring in strengthening Teaching Factory implementation and enhancing industry collaboration at SMK Negeri 1 Pangkalanbaru, Indonesia, under the SMK Pusat Keunggulan program. A descriptive qualitative approach was employed using observations, interviews, focus group discussions, and documentation review. The mentoring program was implemented through five stages: initial assessment, stakeholder coordination, mentoring intervention, collaborative implementation, and monitoring and evaluation. The findings indicate that the mentoring program successfully strengthened institutional capacity and improved Teaching Factory implementation from Level 1 to Level 2. The intervention also facilitated the expansion of formal partnerships from two to four institutions, involving both industry and higher education partners. In addition, the program enhanced teacher and student competencies through industry engagement, practitioner teaching, and digital business training initiatives. The results demonstrate that university mentoring plays a significant role in fostering collaboration among schools, industries, government agencies, and higher education institutions, thereby supporting vocational education transformation. Despite challenges related to infrastructure development and Teaching Factory sustainability, the mentoring program contributed positively to creating a more industry-oriented and collaborative learning ecosystem. The study highlights…
creator: Reny Fitriana Kaban
rights: Copyright (c) 2026 International Proceeding of Community Services
date: 2026-07-01
publication date: 2026-07-01
volume: 3
starting page: 217
ending page: 230

Transforming Environmental Awareness Through Waste Education Tourism: A Community Engagement Approach in Situsari Village
type: item
description: Waste management remains one of the major environmental challenges in rural areas of Indonesia due to limited public awareness and inadequate waste handling practices. This community service program aimed to enhance environmental awareness through a waste education tourism initiative implemented in Situsari Village, Bogor Regency. The program adopted a participatory educational approach consisting of educational seminars, interactive discussions, waste segregation demonstrations, and the introduction of best practices from Kamikatsu, Japan, and Sweden's circular economy-based waste management system. Data were collected through direct observation, participant engagement, and qualitative evaluations conducted during the implementation of the program. The findings indicate an improvement in participants’ understanding of waste classification, waste segregation techniques, recycling opportunities, and the economic value of waste. Furthermore, the program encouraged a shift in community perceptions, leading residents to view waste not merely as an environmental burden but as a valuable resource with economic potential. The integration of educational tourism and community participation proved to be an effective strategy for promoting sustainable environmental behavior in rural communities. The program demonstrates that waste education tourism can serve as a community-based environmental education model that supports sustainable village development while strengthening local capacity for environmental stewardship.
creator: Rizki Yuniarti
creator: Pratiwi
creator: Wilfridus B. Elu
creator: Markonah Markonah
creator: Fathul Safwan W
creator: Dinda Zaskia
rights: Copyright (c) 2026 International Proceeding of Community Services
date: 2026-07-01
publication date: 2026-07-01
volume: 3
starting page: 231
ending page: 241

Utilization of Smartphones for Online Business and E-Commerce Among Houseswives in Situsari Village, Cileungsi
type: item
description: The development of digital technology and the internet has created new opportunities to improve the community’s economy through online business and e-commerce. However, the utilization of smartphones for productive activities is still not optimal, especially among rural communities. This Community Service Program (PkM) aimed to improve the knowledge, skills, and motivation of housewives in utilizing smartphones as tools for online business and e-commerce activities. The program was conducted in Situsari Village, Cileungsi, involving 28 housewives as participants. The implementation methods included counseling, material presentations, interactive discussions, demonstrations, and evaluations using a Likert-scale questionnaire. The materials covered the introduction to e-commerce, online business opportunities, simple digital marketing strategies, and the use of marketplaces and social media. The evaluation results showed that the majority of participants gave positive responses to both the materials and the benefits of the training. As many as 92.9% of participants stated that the materials were easy to understand and relevant to their needs, while 96.4% felt more confident to start an online business after attending the training. This activity proved effective in increasing participants’ knowledge, motivation, and interest in utilizing smartphones as a medium for digital-based online business.
creator: Agnes Novita
creator: Valentinus Paramarta
creator: Fandan Dwi Nugroho Wicaksono
creator: Raka Fahlevi
creator: Harits Akbar
creator: Nurraimi Batrisyia
creator: Siti Rosmah
rights: Copyright (c) 2026 International Proceeding of Community Services
date: 2026-07-01
publication date: 2026-07-01
volume: 3
starting page: 242
ending page: 250