Pemberdayaan Masyarakat Desa Ligarmukti Melalui Digitalisasi UMKM

Abstract

Ligarmukti Village, which is located in the District Klapanunggal , Bogor Regency , is an area with potential economy significant local , especially​ in Micro , Small, and Medium Enterprises (MSMEs) sector . MSMEs in villages This play a role important in provide field work and improve welfare society . However , the challenges like limitations market access , low digital literacy , and the lack of utilization technology information Still become obstacle main in development of MSMEs in Ligarmukti. With presence devotion to the Community initiated by the Perbanas Institute entitled Empowerment Ligarmukti Village Community Through the digitalization of MSMEs, then inhabitant Ligarmukti village is expected understand about good entrepreneurship and can​ compete with the community outside Ligarmukti Village, especially added with education about digitalization of marketing that enables the Ligarmukti village community to market the product through e- commerce platforms and other social media , so that will increase turnover so that income increase and in turn prosperity of village communities Ligarmuktipun increased . It is suggested that devotion to this Community sustainable so that all over knowledge digitalization of MSMEs will Can understood