Pengaruh Langsung dan Tidak Langsung Antar Variabel dalam Analisis Jalur: Kasus Hipotetis Pengaruh Karakteristik Produk, Karakteristik Pasar dan Keunggulan Bersaing Terhadap Kinerja Ekspor

Abstract

Path analysis is ussualy designed to measure the causality relationship among variables. This study is an example how to determine the impact of independent variables on dependent variable: an investigation of the influences of product, market characteristics, and competitive advantages toward export performance. A conceptual framework is proposed and tested by Trimming theory. By using hypothetical data (n=20) and path analysis, it can be concluded that export performance is only influenced, both directly and indirectly, by product and market characteristics.