STRATEGIC PROBLEM ANALYSIS AND POST-PANDEMIC CRISIS RESOLUTION ON STARTUP EDTECH: STUDIES CASE PT GREAT SPACE INDONESIA (TEACHER'S ROOM)

Abstract

.  Post-COVID-19 pandemic become a phase crucial for the educational industry technology (EdTech) global, including in Indonesia. PT Room Raya Indonesia (Ruangguru) as the leader The EdTech market in Indonesia is facing challenge macroeconomics Which significant in the form of decline penetration market after school activities return normal, and phenomenon tech winter which limits funding capital venture. This study aims to analyze the roots of strategic problems faced by Ruangguru, evaluate the effectiveness step settlement taken by management, and formulate recommendations business sustainability using a management framework strategy and sustainability corporation. Method research that The method used is descriptive analytical with an approach studies secondary cases data-driven report industry, corporate publications, as well as literature empirical related.

Results analysis show that crisis Teacher's room sourced from over-expansion during the period pandemic And high acquisition costs customer (CAC) Which not balanced with lifetime value (LTV) term long. Step mitigation through restructuring organization (layoffs) And Diversification into the business-to-business (B2B) segment has been shown to stabilize a company's cash flow. This study concludes that transformation from growth aggressive (growth-at-all-costs) towards profitability Sustainable development is the key to startup survival in the post-tech winter era