SHARIA ECONOMIC REVIEW ON THE EFFECT OF SERVICE QUALITY ON CONSUMER LOYALTY

Authors

  • Rahma Elsa Fitriani Sjech M. Djamil Djambek State Islamic University Bukittinggi
  • Zulfa Suryani Sjech M. Djamil Djambek State Islamic University Bukittinggi
  • Vivi Rosdiyanti Sjech M. Djamil Djambek State Islamic University Bukittinggi
  • Tifany Yeldi Astuti Sjech M. Djamil Djambek State Islamic University Bukittinggi

Keywords:

Islamic economy, quality, service, loyalty, consumer

Abstract

Service quality is defined as the expected level of excellence and control over that level of excellence to meet customer desires. The purpose of this study is to find out how the Islamic Economic Review on the Effect of Service Quality on Consumer Loyalty. This research method is quantitative with descriptive analysis, the population in this study is consumers in a business consisting of 110 people, The source of data used is primary data, namely data obtained by researchers from original sources. The result of the study is that according to the Sharia Economic review on the effect of service quality on consumer loyalty applied to the sharia furniture business in Kenagarian Sitanang Fifty City Regency does not conflict with the principles of Sharia Economics.

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Published

2023-12-15

Issue

Vol. 1 (2023): Proceedings of the Perbanas International Seminar on Economics, Business, Management, Accounting and IT

Section

Articles