THE IMPLEMENTATION OF FINANCIAL SUSTAINABILITY AT ALLO BANK INDONESIA - OPPORTUNITIES AND CHALLENGES
Keywords:Sustainable Finance, Banking Industry, Digital Bank
Since the implementation of Sustainable Finance (POJK No. 51/POJK.03/2017), PT Allo Bank Indonesia, Tbk, a digital service-based bank in Indonesia, has adopted the concepts into their business. This paper discusses Allo Bank Indonesia's strategy to overcome challenges by implementing sustainable finance, which involves changing their business model to branchless banking based on digital services. A qualitative research method was used to explore the bank's activities and analyzed using the SWOT analysis approach. The result shows that Allo Bank Indonesia has successfully implemented sustainable finance, but there is room for improvement in their implementation.