INNOVATION ENGINEERING AND TECHNOPRENEURSHIP FOR PROMOTION OF WEST JAVA TOURISM VILLAGE DESTINATIONS

Abstract

Several tourist villages in West Java Province received the 2023 Indonesian Tourism Village Award (ADWI) from the Ministry of Tourism and Creative Economy of the Republic of Indonesia. This is a consideration and needs further development, especially in promotion and potential as a tourist village destination so that it attracts more tourists to visit. The current problem is related to the lack of business and technological innovation engineering efforts to encourage increased promotion and potential of tourist villages through the small and medium enterprises sector in the tourism sector. This study aims to develop an engineering innovation and technopreneuship for promotion, and potential for tourist villages in West Java Province. Business innovation engineering by analyzing business models and developing promotional websites and potential as an effort to engineer technological innovation. This applied research uses descriptive methods with a qualitative approach. The results of the innovation engineering in this research are the development of a promotional information system and potential web-based tourist village destinations for West Java Province. It is hoped that the results of this study will contribute in line with government programs in increasing sectoral economic growth, specifically in West Java Province.