Customer Service Analysis, Application of Technology Applications, Product Variations on Customer Satisfaction (Study on Livin By Mandiri K CP Jayapura Business Center Products)
Keywords:customer service, application of technology applications, product variations and customer satisfaction
This research was conducted to test whether customer service , product variations , application of technology applications take effect partially and simultaneously on customer satisfaction. The study was conducted at Bank Mandiri KCP Jayapura Sentra Bisnis on Livin by Mandiri products using a sample of 96 people using the SPSS version 27 statistical test tool . Study this test : classical assumption test, namely normality test, heteroscedasticity test, multicollinearity test, multiple regression analysis, hypothesis testing (t test and f test) . The results showed that customer service , application of technology applications, and product variations have a partial and simultaneous impact on customer satisfaction and the application of technology applications is more dominant in influencing customer satisfaction
Copyright (c) 2022 Yohanes Ferry Cahaya, Widyarsih AV Rahajeng, Rina Marlina L
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