OPTIMALISASI GREEN BUYING BEHAVIOR DIKALANGAN GENERASI MUDA DALAM MENJAGA DAN MEMELIHARA LINGKUNGAN HIDUP

Abstrak

In facing the condition this , change pattern consumption public become crucial , especially in push behavior friendly consumption​ environment or known as green buying behavior . Green buying behavior referring to the decision considerate purchase​ impact environment from products and production processes , such as preference to product recycle recycle , organic , save energy , as well as friendly packaging​ environment . With existence education about green buying behavior so student students of SMKN 11 Jakarta more understand about green buying behavior , so understanding about matter the become more clear and of course make student student will more be careful in Decision making for buy  items needed​ or decision purchases that are always consider impact environment from products and production processes , such as preference to product recycle recycle , organic , save energy , as well as friendly packaging​ environment