Optimalisasi Fitur YouTube Sebagai Media Pemberdayaan Ekonomi Lembaga Muslimah Wahdah Islamiyah


  • Johan Hendri Prasetyo Universitas Nusa Mandiri https://orcid.org/0000-0003-0514-0945
  • Fajar Sarasati Universitas Nusa Mandiri
  • Luky Fabrianto Universitas Nusa Mandiri
  • Rizky Ade Safitri Universitas Nusa Mandiri
  • Hamzah Ali Abdullah Universitas Nusa Mandiri
  • Henny Yuwanda Universitas Nusa Mandiri
  • Regina Sephiani Universitas Nusa Mandiri
  • Alfin Nur Laili Salma Universitas Nusa Mandiri




Digital marketing, Optimization of YouTube Features, Training, Community Service, Muslimah Wahdah Islamiyah of South Jakarta


The increasingly massive development of the digital era has forced various profit and non-profit industries to be able to adapt, especially in digital marketing, and the South Jakarta Muslimah Wahdah Islamiyah Institute is no exception. One of the problems faced by Muslimah Wahdah Islamiyah in South Jakarta is the lack of utilization of the YouTube feature as an institutional marketing medium. This is of course a problem that needs to be addressed immediately, considering that South Jakarta Muslimah Wahdah Islamiyah is a da'wah institution that has various programs, such as da'wah, education, economics, social, and health. Therefore, Lecturers and Students of the Digital Business Study Program held community services to optimize YouTube features with the aim of helping South Jakarta Muslimah Wahdah Islamiyah in empowering the economy for the organization and its members.


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