Empowerment of Gondang Village Community Through Digital Marketing Training in Kolang Kaling Business of Forest Farmer Group

Abstract

Kelompok Tani Hutan (KTH) Ngudi Lestari is a community of farmers with a business unit called Sido Madu, which sells agricultural products, specifically kolang kaling. The empowerment program, focusing on digital marketing training, was conducted to achieve the group's objectives of developing the Sido Madu business unit and increasing kolang kaling sales. The empowerment was carried out through several stages, including location surveys, material delivery, and evaluation. The empowerment activities utilized the Focus Group Discussion (FGD) method. The results of the empowerment activities received a positive response, as evidenced by a 100% achievement rate in the percentage results.