Upgrading Business Identity of BTPN Syariah Customers Through MSME Mentoring Program in Cigudeg Bogor District.

Abstract

One of the weaknesses of micro, small and medium enterprises actor is that they often ignore the importance of business identity as a promotional medium for their business. This is due to the lack of knowledge and skills for making these promotional media. Therefore, assistance is needed for business actors related to upgrading their business identity which can be provided through the Community Service Program as an activity of the MSIB Kampus Merdeka program in collaboration with BTPN Syariah. There is an increase in knowledge and skills from BTPN Syariah customers, which is micro-business actors as recipients of mentoring material on the urgency of identity, and the result is the implementation or practice of teaching the material in the form of their business promotion banners.