Empowering MSMEs around Sodong Spring Tourism Ligarmukti Village, Klapanunggal District, Bogor Regency, West Java

Abstract

A community development activity in the Sodong Spring tourist area in Ligarmukti Village, Klapanunggal, Bogor, involving lecturers and students. This activity focuses on empowering local MSMEs that have not been optimally managed despite being located in a potential tourist area. This program is designed to increase MSME capacity through interactive training such as SWOT analysis, group discussions, and simulations. The materials provided include simple financial management, product packaging strategies, and the use of digital media, particularly TikTok, as a creative promotional tool. The results of this training demonstrate that a collaborative approach between universities and the community can strengthen MSME competitiveness and encourage sustainable local economic growth in the digital era.