Online Painting Class Training As A Solution For Art Learning In The Digital Era

Abstract

Lukisan Senja is a painting studio located in Depok, West Java, which has been operating since 2020. The studio faces several challenges including limited market reach, a fully face-to-face learning model, and the absence of an online learning platform. This community service program aims to provide training for online painting classes using existing digital platforms to overcome these constraints and expand the studio’s reach. The program focuses on three training activities: (1) training instructors in online teaching techniques via Zoom; (2) training in content creation and upload to YouTube; and (3) training in social media content management through TikTok and Instagram. The program is implemented over 3 months through the stages of socialization, training, and evaluation, targeting an increase in active students, improved digital marketing performance with 1,000+ Instagram followers and an engagement rate of 5%, and 5,000+ total video tutorial views. This program contributes to SDG 4 (Quality Education) and SDG 8 (Decent Work and Economic Growth), as well as the 5th point of Asta Cita regarding the development of qualified human resources through art education