Packaging Product Selection Training To Increase The Sales Attractiveness Of Wet Food

Abstract

The food industry is a business that has the opportunity to meet the needs of households and the surrounding community. Micro, Small, and Medium Enterprises (MSMEs) snacks such as pudding, vegetable ketupat, and cooked food produced by residents of Situsari Village, Bogor, West Java. The use of packaging is very important in the marketing of food products, serves as a product protector, and also plays a role in increasing consumer attractiveness and product selling value. Well-packaged food will look more hygienic, attractive, and easy to market. Based on observations made when giving training materials on Wednesday, May 13, 2026 in the Situsari area of Bogor, attended by local women and teenagers, by delivering 4 materials by 4 resource persons, including, Product/Packaging Selection, Waste Bank Education, E-Commerce & Online Business, and Tourism Information Media Management. This marketing activity aims to promote MSME products from Situsari Village, through digital marketing, as well as promote products on social media platforms such as Instagram, Shopee, Tiktok and Facebook. So far, the production of cakes and cooked food has been going well, but with the increase in cake and food producers, it is necessary to change the appearance of products so that they have their own appeal for consumers. The resulting cake and food products have a taste, color, appearance, texture, aroma, and ingredients that have met the standards. The disadvantage is that they have not used attractive packaging and have not understood the provisions for using plastic that are safe for health. From these observations, the PKM team provided training on the use of packaging, packaging benefits, and packaging design. The result of PKM activities is an understanding of safe types of packaging, attractive packaging, and packaging designs that look more attractive.