Digitalizing Culinary MSMEs Through GoFood, GrabFood, and Digital Menu Design Training Using Canva

Abstract

The development of digital technology has had a significant impact on the growth of Micro, Small, and Medium Enterprises (MSMEs), particularly in the culinary sector. Business digitalization is one solution to help MSMEs increase competitiveness and expand their marketing reach. This community service activity was conducted at Warung Ibu Risni, owned by Mrs. Risni and Mr. Iwan Irawan. Interviews revealed that the business had been operating for approximately 17 years and had experienced a decline in sales during the COVID-19 pandemic. Prior to the mentoring, the MSME had never used digital platforms like GoFood or GrabFood Merchant, did not have a menu, and did not have a sign to identify its premises.

The activity method consisted of observation, interviews, merchant registration assistance, training on using the GoFood and GrabFood Merchant applications, and training on creating digital menu designs using Canva. In addition, the group helped create menu designs and signs to support their identity and promotion. UMKM.