Product And Packaging Selection In Housewife Msmes In Ligarmukti Village, Bogor

Abstract

This article is written to describe the Community Service activities of Perbanas Institute Lecturers for 27 housewives in Ligarmukti Village, Bogor. Overall, the people of Ligarmukti Village are categorized as being in the lower socioeconomic class. The main livelihood is farming, with an average eleven-year-old girl being married off to reduce the family's economic burden, while the boys work outside the area due to limited livelihoods. Rice and cassava are abundant products in Ligarmukti Village. The quality of the rice produced is very good (fluffy), so it is sufficient for consumption and sale. Until now, rice has been offered only to the local community. To increase residents' income, cooperation is needed in the form of sharing knowledge about how to package and market rice. The packaging offered meets the elements of durability, quality, and packaging price. Another activity, an interactive knowledge sharing session on packaging selection for MSME products, such as rengginang and opak, was held at the Ligarmukti Village Hall. The event began with a presentation, followed by a question-and-answer session and discussion. Participants were enthusiastically and actively involved. In addition, cooperation is needed to expand the marketing of rice, rengginang, and opak by participating in MSME exhibitions.