Digitalization Of Marketing: Opportunities For Housewives In The Digital Era

Abstract

Digital marketing is a strategy for promoting and selling products through digital media including the internet and mobile applications. In this digital era, housewives have a significant opportunity to participate in economic activities through digital marketing. With only a mobile phone and an internet connection, they can reach a wide market without neglecting their domestic roles. This article discusses the importance of digital marketing for housewives, suitable platforms (such as WhatsApp, Instagram, Facebook, TikTok, and marketplaces), and practical steps for starting a business from home. It also presents relevant promotional tips and success stories from housewives who have proven that technology can be a tool for empowering families economically. Through its practical and beginner-friendly approach, this article hopes to encourage more women to start online businesses..